Bringing your site to the TOP is the goal of every website owner. After all, this way you can solve the main tasks of the business: sell goods, find customers who order services, attract traffic to your portal and in the future make money on advertising and more. Everyone wants to bypass their competitor and take the first lines of search results, but not everyone knows how to do this. It will not work to create a website and sit back, hoping that your client will come himself. Time passes, the Internet develops, the algorithms of search engines change, and with them the requirements for optimizing sites that affect their promotion change. This book is a treasure trove of knowledge that we have accumulated over the entire period of our work, and now we have decided to share it with everyone who discovered it. In one book, we presented all the most important information that has been collected bit by bit for several years, all methods have been tested by us in practice and proven by the successful portfolios of our clients. If you are not yet in the TOP, if you are still thinking where to start promoting your site, this book is for you, we suggest not to linger and start getting acquainted with the basics of promotion right now.