Gavin Kennedy, one of the world's most respected negotiators and author of the best-selling global book "You Can Agree on Everything!," Offers a comprehensive guide to negotiating in all situations. It critically analyzes the most popular negotiation practices, helping the reader adopt the most effective ones. Using his 25 years of experience as a negotiator and business coach, the author talks about how to prepare for the upcoming meeting, how to profitably present his point of view, how to conduct trading and how to make the negotiation process mutually beneficial for all parties involved in it.