Purpose - what is it and can it be recognized? Agree, finding a life work that not only gives bread, but also brings pleasure, nourishes energy is not an easy task. After all, everyone dreams of going to their favorite job, finding a sphere in which they want to develop without artificial doping and earn a lot of money, but not everyone manages to recognize their true desires or understand who and why will pay for them. According to Vladimir Chichirin, there is a rule: it is important that you are paid for work that you would do for free. Moreover, this rule is a prerequisite for creating a real brand. In the book "Do what you want and whatever you want," the author analyzes how thinking technically works, how to understand your uniqueness, where the creative power of pleasure comes from, and also cites cases from working practice. Using research from the fields of neurophysiology, psychology, marketing and history, the successful brand maker reveals the secrets of how to find a business that you will be truly obsessed with. The book "Do what you want and whatever you want" will help you realize your own uniqueness, and understand how it can be useful to others so that they also want to pay for it.