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Очерки рекламной деятельности в государствах Евразии - Орлова Т.В., Ланина Е.Е. и др. 2017 PDF/DJVU СПб. Университет при МПА ЕврАзЭС BOOKS HUMANITIES
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Очерки рекламной деятельности в государствах Евразии
Author: Орлова Т.В., Ланина Е.Е. и др.
Year: 2017
Number of pages: 368
Format: PDF/DJVU
File size: 13 MB
Language: RU

The monograph includes scientific articles by representatives of academic and university science working in various organizations of the newly independent states of Eurasia. The main object of research was various aspects of the development of advertising activities in the USSR and in the post-Soviet space. The articles forming the monograph reflect the actual and little-studied problems of the evolution of advertising production in various historical periods: the history of advertising, its legal justification, the origins of advertising, the quality of the advertising product, etc. The content of the monograph is of interest both for the scientific study of the development of advertising entrepreneurship, and for solving practical problems in the production of effective advertising appeals and increasing the competitiveness of various advertising agencies. The results of a scientific search can be included in the content of educational activities when training qualified advertisers.

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