Over the past 10 years, data analytics and data visualization have become essential components of an enterprise information strategy. And yet, the adoption of data analytics has remained remarkably static, reaching no more than 30% of potential users. This book explores the most important techniques for taking that adoption further: embedding analytics into the workflow of our everyday operations. Most of us are familiar today with Business Intelligence (BI). At one time, it was a new and exciting capability, but now, thanks to self-service technologies, the cloud and the power of in-memory processing, richly featured analytic applications, data visualisations, reports and dashboards are available to almost any business user who wants wants them. The aim of embedding is to integrate visualisations, dashboards, reports and even predictive analytics or Artificial Intelligence (AI) capabilities inside your everyday business applications.