Olga Parfenova wrote a book similar to her - practical, logical and human. A book that is perfectly structured and precisely positioned. It turned out a fusion of knowledge from several professions, multiplied by experience. An entrepreneur, a career consultant and a coach speak to us in one person. There is a dialogue of practice with practitioners, with adults, often established people, mastering a new profession - the profession of a coach. The profession attracts, but on the way of change there is a zone of fog, into which it is scary to step. How to choose a training program in the ocean of offers? What mistakes do coaches make when they succumb to the fascination of a new profession? How to find your customers? Where do I begin? And the basic question behind it all is: Who am I?