This book is written for those who strive for success through communication with people. For men and women looking for a partner who want to charm and become more interesting for her or him; for business representatives whose affairs depend on customer relations; for people seeking harmonious and interesting relationships in different areas of life with those on whom their choice fell. The charm in the process of communication is like turning on a light bulb, you press a button in yourself, and it lights up in the interlocutor. Someone presses or does not press by accident. Someone lights the light he needs is habitually easy, not even understanding how. But if not... then you need to do something about it: change the light bulb or wiring, or maybe press another button. To achieve the desired result, you need to study and try out a very specific set of actions described in this book. Charm can be considered as a science, and it has its own laws, having learned which you can improvise and create.