Strictly adhering to traditional management methods and demanding strict subordination from employees, do not expect your company to seethe with new ideas. At the same time, no company can develop effectively without constant search and implementation of new opportunities. If you want to create interesting products, stimulate the creative potential of employees, look for new ways to develop the company, then you just need to look at the old management in a new way. Robert Sutton, professor of management theory at Stanford University, a recognized authority on management, offers 11 12 extravagant ideas to help your company stay at the forefront of change and move toward new heights.