The life of the famous writer and TV presenter Vladimir Bogdanov has all the components of success: autograph sessions, presentations, live broadcast, nightclubs, fans - and all this has not inspired him for a long time. But suddenly the course of events becomes subject to someone's evil will, and the hero suddenly loses his job, fame, friends, beloved woman. He is left alone with himself - and with his reflection in the eyes of other people. Whose image did they capture? Why doesn't he recognize himself in photos and videos? And how can he get his life back?