VKontakte is the only reliable and time-tested Russian social network. Having understood the nuances of work and knowing the tools of promotion, you can easily earn the first million in it. And this book will help you! The authors will guide you through three stages of promoting the VKontakte business: recruiting subscribers, engaging and selling. At each stage, the theoretical part is reinforced by a practical one, in which authors share a creative approach to creating content. All for the price of a croissant coffee cup. You will learn: - it is easy to customize advertising; - to gain subscribers regularly, and not chaotically, without personal participation and complete immersion in the processes; - to keep the attention of new subscribers, while qualitatively warming up the old; - to involve the audience and increase the degree of trust in yourself and the product; - to sell without selling or imposing.