The book presents a popular science summary of the results of research on network marketing technology from the standpoint of its influence on the modern world. The research, which began in 2006, is based on personal experience in building entrepreneurship in network marketing and analyzing publicly available information about the work of various companies in this area. The material is shown at the intersection of sciences - history, technology, economics, philosophy and ethics, and is intended for both specialists and a wide range of readers. When work was underway to choose a name, many options were considered.