Todd Rose is a noted author, former Harvard professor, and founder of a think tank. Drawing on cutting-edge research in neuroscience, behavioral economics and social psychology, it shows how many of our ideas about each other are based on false assumptions. Misconceptions lead to wrong decisions. They are the reason for the distrust of society and our boundless misfortune. Man is a biosocial creature. When he does not correspond to the group, he causes significant damage to his self-esteem, worsens the quality of life and does not realize his full personal potential. That's why we too often chase the familiar trappings of money, fame and success that leave us feeling empty even as we reach them. That's why we'll blindly take a point of view that we don't necessarily believe in to merge with the group. Prisons of our own making prevent us from living the happy, fulfilling life we imagine.