The book of well-known business sales coaches popularly and intelligibly reveals the full cycle of sales to large customers - from their search to signing an agreement with them. Topics such as initial customer search, work with incoming customer flow, drawing up commercial offers to large customers, presentations, negotiations, work with a price objection, etc. The "Big Customer Sales Technique" is an extensive collection of FAQs that authors have been collecting for several years, getting them from real people with sales experience behind them.