If you want to create an intuitive and attractive design for a website, program, product or brand, you need to know what underlies the psychology of human behavior. How do people think? How do they make decisions? What makes a person press a button or buy something? How do you get people to do what you want? You will learn about all this in this book. You'll understand how to get people's attention, what mistakes they make and why, and more to help make your design better. This book is not a dull set of design rules and principles, but an in-depth, hands-on exploration of the reasons behind people's behaviour. Susan Wainshank, PhD, uses data from recent research and demonstrates many examples of creating a design that attracts attention.