Landing page - this is the name on the Internet of those pages of the site that are most often visited by visitors who open the site from search engines. The importance of landing pages can hardly be overestimated: this is the entrance gate of any site, one might even say - a showcase of a web resource. As you might guess, landing pages are ideal for placing various advertisements, banners and other content with which you can earn money on the Internet. The book you hold in your hands explores such pages in detail.