BOOKS - BUSINESS AND ECONOMICS - Департамент здравого смысла. Как избавиться от бюрок...
US $6.62
749971
749971
Департамент здравого смысла. Как избавиться от бюрократии, бессмысленных презентаций и прочего
Author: Линдстром Мартин
Year: 2021
Number of pages: 256
Format: EPUB | PDF
File size: 10 MB
Language: RU
Year: 2021
Number of pages: 256
Format: EPUB | PDF
File size: 10 MB
Language: RU
Martin Lindstrom is among Time's 100 most influential people. He advised companies from almost every country in the world. For the new book, which will be translated into more than 10 languages, he collected many funny, and sometimes terrifying examples of how common sense stopped working in organizations, and bureaucracy reached the point of absurdity. For example, in one of the companies in a very secure and secret office, a meeting had to be stopped so that Martin could go to the toilet - accompanied by one of the employees. Lindstrom not only shares stories, but also offers a plan to get rid of meaningless presentations, the essence of which can be stated on one page, the same meaningless meetings and many other problems and "bottlenecks" of corporate bureaucracy. Sometimes we are too concerned about technology and business, focusing on sales channels B2B and B2C, and the author focuses on the most important channel of interaction, to which everything comes down in the end - H2H, that is, a person for a person (human to human). The author's stories will make you laugh heartily, and then be horrified and think about changes in your team, company, processes in order to return common sense to their activities.
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