BOOKS - OS AND DB - Big Data Analytics Applications in Business and Marketing
Big Data Analytics Applications in Business and Marketing - Kiran Chaudhary and Mansaf Alam 2022 PDF CRC Press BOOKS OS AND DB
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Big Data Analytics Applications in Business and Marketing
Author: Kiran Chaudhary and Mansaf Alam
Year: 2022
Number of pages: 276
Format: PDF
File size: 10 MB
Language: ENG

Big Data Analytics: Applications in Business and Marketing explores the concepts and applications related to marketing and business as well as future research directions. It also examines how this emerging field could be extended to performance management and decision-making. Investment in business and marketing analytics can create value through proper allocation of resources and resource orchestration process. The use of data analytics tools can be used to diagnose and improve performance.

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