In his study, designed for the widest public, Piroschka Dossi is trying to uncover the secrets of a system that allows artists to make millions and makes ordinary mortals resent these very millions received like "no way." Professionally attracting data from the fields of economics, sociology, psychology and art history, Dossi analyzes the very phenomenon of trading in "eternal values," the essence of these very "eternal values," as well as the changes that are taking place with this market in the light of technical and social progress. According to the author, nowadays, when art objects have become symbols of status, and the author's skill has ceased to be the main criterion for assessment, it becomes much more interesting to explore the mechanisms of the masterpiece cycle and the pricing process than in the "classical" era.