When you decide to buy a microwave oven, you go to the store. There you will learn that they are simple, with a grill, with a grill and a convention, built-in or stand-alone, black, white, orange. You start looking for details on the Internet and read articles about the magnetron device to understand what power you need to warm up the soup. Asking your friends for advice on which brand is best to buy. Armed with new knowledge, you return to the store and find out that there are profitable models with an extended warranty, and there are with free delivery... Constant choice is tiring. We're used to having more of it the better, but it really isn't. Abundance is detrimental to us, and obsession with choice makes us feel miserable. Psychologist Barry Schwartz investigated this phenomenon and deduced 11 simple steps that will help you not spend a lot of time choosing any scale: from mortgages to dessert in cafes. In a light and humorous form, the author notices the nuances of our everyday life and divides people into maximizers and contenders. Barry Schwartz will help reduce any selection to two positions and save time on what really matters.