Flare magazine was created by Maclean-Hunter publishing in 1979, as a rebranding of Miss Chatelaine magazine. Flare promotes itself as "Canada's Fashion magazine". While cover stories often feature American or international stars, Flare otherwise focuses largely on Canadian content and its role in international art, fashion, and media. In addition to runway and street fashion from Canada and abroad, the magazine covers music and entertainment, health and beauty, and feature stories relevant to young Canadian women. Flare celebrated its 30th anniversary on November 5, 2009, with a reception and party at the Royal Ontario Museum.