Whether we like it or not, all our lives we convince someone that we are right. Everyone at least once in his life dreams that others unanimously recognize his innocence. Even the most intractable opponents can agree with one unique method, the name of which is motivation. This book provides basic techniques for brief verbal motivation - "motivation in one word." These techniques are not only developed on the basis of NLP, various psychological methods of business communication, but also tested in practice. "How to motivate in one word" is intended for everyone who wants to learn to own the situation, defend their interests and freely convey their point of view to others.