The content of the web is maturing and increasing in complexity, but internet infrastructure quality varies widely across the globe. People are browsing the web through a greater variety of devices and networks than ever before. Your website's visitors may be browsing via resource constrained connections, or limited by restricted data plans. Due to these hard realities, it's more important than ever that your website loads quickly, lest you alienate your visitors before they ever get a chance to see what your site has to offer.