New Markets. Competitor. intelligence. Battle for the future. How to win the battle for the buyer, how to determine who poses a threat to your business, how not to be defeated in the competition - you will find answers to these questions in the proposed publication. Ian Gordon's book deals with issues related to the strategic study of competitors in the context of building strength to conquer markets and customers. With this strategic goal of capturing the market in mind, the author considers different ways and methods leading to its achievement: acquisitions and mergers, joint ventures, analysis of competitors' weaknesses and even ways to weaken the "enemy."