The monograph explores theoretical and practical issues of organizing and conducting exhibition activities as infrastructure support for business, the functioning of the exhibition and fair services market. The definition of the exhibition and fair market is proposed, its structure has been developed. A distinction was made between exhibition and fair services and exhibition and fair events. The author's results of the study of the state of exhibition and fair activities in the Sverdlovsk region are reflected. The role of SLA in the foreign economic activity of the region is considered. This is the first comprehensive publication in the Urals dedicated to a wide range of issues of exhibition and fair activities. Materials of student works of the Department "Management of Foreign Economic Activity of Enterprises "are involved. It is recommended for students, graduate students, practitioners interested in marketing issues, effective methods of doing business and promoting goods.