The textbook describes the theoretical foundations of in-house planning in a market economy, discusses from a modern perspective the main types, principles, methods and technology of planning at enterprises of various forms of ownership. Scientific and methodological recommendations are given on the development of optimal plans for the socio-economic development of enterprises and business plans for the production of products, taking into account the laws of supply and demand, as well as advanced domestic and foreign experience in production and entrepreneurship. Materials are presented for rating control of students' knowledge and implementation of course projects on topical topics of market planning. For students, graduate students and teachers of economic universities and faculties. It can be used by business economists, entrepreneurs and small businesses.