GQ Style is a new word on the Russian market of glossy publications. For the first time, men's fashion has acquired its own legal territory, ceased to be an appendix to the block of articles about a successful career, sex or power. GQ Style is not constrained by the usual clichés of magazines for men. For the new generation, which is accustomed to paying primary attention to appearance, he does not hesitate to do this, but, on the contrary, considers it dignity.