This book is useful for someone who wants to declare himself to the world, but does not yet know how. And even if you don't have a special ambition, it will save you from common mistakes that we often make when starting a diary in public space. People create blogs not only to post photos of cats. They are looking for communication, opportunities for self-realization, popularity and love. Martha Ketro - a blogger read by more than thirty thousand people - will tell you how to make yourself loved online.