Psychotrucs are simple tricks that help put a boor in place, protect personal boundaries, win a dispute, negotiate favorable terms of a deal or convince yourself not to give up on the way to the goal. It doesn't matter what experience you have in self-control and negotiations, the beauty of psychotruks is that they work anyway and require a minimum of training. The author of this book is Igor Ryzov - a leading expert on negotiations, author of four bestsellers, twice winner of the "Business Book of the Year" award. He offers 69 psycho tricks for: - an effective reaction to tactless remarks; - protection from psychological aggressors; - victory over a gaslighter; - successful persuasion of an opponent; - overcoming fear and excitement; - setting yourself up for super achievements.