Sir Richard Branson is not just a successful entrepreneur and one of the richest people on the planet. But also a bright, non-standard personality. Branson's credo is to take everything from life. It means not being afraid to do what you want. At the same time, it does not matter at all whether you have enough knowledge, experience or education. If there is a head on the shoulders and enough enthusiasm in the heart, any goal will be on the shoulder. Life is short to spend on things that aren't fun. If you like something, do it. Don't like it - throw it without hesitation. In a new, expanded version of his bestseller, Branson offers new "rules of life" that should help everyone on the path to creativity, development and self-expression. The book carries a huge charge of optimism, wisdom and faith in human capabilities.