How do I work with my customer to get a good deal? How to turn a client from an indifferent observer into a happy owner of a product? Communication with the customer is a process that effectively leads the sales manager to achieve his goals. Successful sellers are not born, they become! The new edition of business coach Asya Barysheva's book "How to Sell an Elephant" will help you master the basic principles, mechanisms and techniques of making a deal.