The publication comprehensively covers a range of issues and problems related to sales - the most important area of ​ ​ activity of any company and is a real encyclopedia of sales. For the first time in the domestic literature, three basic elements of effective sales management are systematically presented: sales (sales "from the manufacturer"), distribution channels, and the practice of well-known Russian companies. A special section of the textbook is its final part, consisting of several articles on special sales management issues. The book is intended for teachers, students of business schools, including students in the MBA program, directors and heads of sales departments.