The textbook is a complete and consistent exposition of the three main sections of rhetoric: invention, disposition and elocution. It deals in detail with issues related to the creation of the idea of ​ ​ speech, the development of evidence, the location of the material found, as well as the linguistic design of speech. The textbook contains a large number of examples drawn from various spheres of oratory - from church speeches to modern political eloquence. For university students, as well as anyone who wants to improve their speech skills.