A confident voice with a rich intonation and timbre coloring can affect listeners in such a way that they will follow its owner into fire and water. On the contrary, an unpleasant and unconvincing voice can negate the content of the most reasonable speeches. The book sets out a new neurobronchial theory of voice formation and created on its basis, an unparalleled technique for tuning and developing voice. The technique is necessary for everyone who wants to succeed in any undertaking related to communication - businessmen, coaches, teachers, speakers, politicians and other masters of the spoken genre. Mastering the technique does not require any prior knowledge and skills.