Making Big Data Work: Real-World Use Cases and Examples, Practical Code, Detailed SolutionsLarge-scale data analysis is now vitally important to virtually every business. Mobile and social technologies are generating massive datasets; distributed cloud computing offers the resources to store and analyze them; and professionals have radically new technologies at their command, including NoSQL databases. Until now, however, most books on “Big Data” have been little more than business polemics or product catalogs.