The purpose of the textbook, which is a set of analytical and creative exercises, is to master creative technologies that can be used in various fields of professional activity of a philologist. Extracts from the texts of modern mass literature, which make up the main language material, make it possible to mark the path from the standard, formulaic way of expressing the components of the idea, to the individual author, from predictable to unpredictable, from monologuism to dialogism.