The book will be useful to entrepreneurs, managers, startups, marketers, PR people, bloggers and all those who want to feel the surge of energy and inspiration to take a new height. Extremely useful for developing strategic marketing thinking. Contains a lot of marketing "chips," life hacks, techniques from the category "take and do," which will help increase profits right now. There are exercises and questions to consolidate the development of marketing skills. It reads like in one breath!