The book of Tan Aoshuang, a leading specialist in philology and cultural studies of China, Doctor of Philology, Professor of Moscow State University, is devoted to the ethnocultural understanding of the world that a person receives along with his native language and cultural traditions. This is its own way of seeing the world, a picture of the world. The proximity of paintings of the world is determined by the similarity of traditions, due to the common culture and historical experience of peoples. This allows us to talk about the existence of an internal semantic typology characterizing the ways of conceptualizing the world.