The classic work of Kenichi Omae contains many vivid examples of strategic thinking and does not cease to inspire managers of all levels to achieve new heights of bold and creative strategic thought. Over two decades, the book, which was written by a business strategist with world fame Kenichi Omae, has become a classic. Omae clearly and accurately explains the reasons for the successful strategies of some companies, reveals their business thinking processes and planning methods. The book shows how focusing on the main elements of the strategic plan - the corporation, consumers and competitors - helps the company win.