BOOKS - BUSINESS AND ECONOMICS - Стратегии, которые работают. Подход BCG...
US $7.80
413071
413071
Стратегии, которые работают. Подход BCG
Author: Карл Штерн, Джордж Сток-мл.
Year: 2005
Number of pages: 495
Format: PDF
File size: 21,8 MB
Language: RU
Year: 2005
Number of pages: 495
Format: PDF
File size: 21,8 MB
Language: RU
Publication - a collection of articles published at different times in the Perspectives editions of the well-known consulting firm The Boston Consulting Group. They were all innovative - each for its time - and now the science of management and marketing has evolved from them.