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BOOKS - HUMANITIES - Наше потребительское настоящее
Наше потребительское настоящее - Ильин А.Н. 2016 PDF ОмГПУ BOOKS HUMANITIES
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Наше потребительское настоящее
Author: Ильин А.Н.
Year: 2016
Number of pages: 332
Format: PDF
File size: 10.1 MB
Language: RU

A critical view of consumer culture is presented. Such phenomena related to consumerism as fictitious needs, gadget mania, rapid change of fashion trends, marginalization of labor, social atomization, transformation of moral values, de-ecologization of consciousness, credit mania, etc. are considered. A special place is given to the understanding of advertising and branding as factors that stimulate consumer thinking and behavior.

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