-------------------- YOULIBR - Виртуозный маркетинг Клаус Кобьелл PDF 2004 BOOKS BUSINESS AND ECONOMICS virtuoznyy-marketing
BOOKS - BUSINESS AND ECONOMICS - Виртуозный маркетинг
Виртуозный маркетинг - Клаус Кобьелл 2004 PDF Альпина Бизнес Букс BOOKS BUSINESS AND ECONOMICS
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Виртуозный маркетинг
Author: Клаус Кобьелл
Year: 2004
Number of pages: 178
Format: PDF
File size: 22.3 MB
Language: RU

Klaus Kobyell is one of the most striking and charismatic personalities in German business. His bold HR and marketing ideas have transformed the way many Western European companies approach business. This book by Cobiell is about marketing planning. According to the author, this is one of the foundations of entrepreneurial success. Like Cobyell's other books, "Virtuoso Marketing" is written with humor, in a fascinating and easy-to-understand form, and contains practical recommendations, many of which can be called marketing know-how.

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