The position of commercial director is key in any company engaged in the sale of goods or its services. In the event that business owners are interested in improving the efficiency of their business, they cannot do without such a specialist. This has long been understood in the West, where this position is fundamentally important, with certain requirements for candidates, a central place in the organizational structure and clear functional responsibilities. On the contrary, in Russian companies, often such a specialist is still considered as an incoming wizard. Anyone who is able to bring the company out of a deep crisis in a short time, quickly gain market share or qualitatively raise the level of distribution. Sometimes it works out. Often not. There are few wizards and not enough for all of them. And then the question arises about the survival of the commercial director.