This book is about the latest book publishing formats and writing technologies, creative experiments with the external form of books and strategies for reading in Web 2.0 format, bibliotherapy and bibliophobia, methods of book publishing and book killing, paracriticism and expertocracy, problems of graphomania, plagiarism, book piracy... How are writers' relationships with publishers and readers built? What are party parties and books? How are reading, food and childbearing related? What myths exist in modern literary criticism? A serious polemical and, at the same time, fascinating study of the relationships of modern book culture and the literary environment with relevant cultural processes and trends in public life.