BOOKS - BUSINESS AND ECONOMICS - Падение титанов. Сага о ««Форде», «Крайслере», «Джен...
US $8.96
371829
371829
Падение титанов. Сага о ««Форде», «Крайслере», «Дженерал моторс» и упущенных возможностях
Author: Инграссия Пол
Year: 2012
Format: FB2
File size: 3 MB
Language: RU
Year: 2012
Format: FB2
File size: 3 MB
Language: RU
A fascinating story about the birth and death of the American auto industry: about pride, missed opportunities, underestimation of Japanese manufacturers and tastes of citizens, failure of corporate culture. How does the story end? To save the legendary brands, Obama took $100 billion from the pockets of American taxpayers - this amount would be enough to buy all the sedans and pickups that were on the American market in the first half of 2009. Pulitzer Prize winner Paul Ingrassia writes a fascinating story about people, ideas, flawed and ingenious decisions, the drama of union politics. And trying to understand: was the course of self-destruction inevitable?