"Great by Choice" is the result of many years of research designed to answer the question of why some companies thrive in conditions of economic instability and even chaos, while others die. It is based on strict scientific conclusions: the author forms hypotheses, which are then confirmed or refuted by facts. After reading this book, you will learn about the basic principles of creating a great business, as well as what qualities distinguish leaders who cope with negative situations from those who pass in front of them.