What if you were asked to use a simple 8-word formula that could change your life? Would you believe that? Brand found a "will to fail" among the vast majority of men and women. She insists that often fear of humiliation overpowers the desire to succeed. Instead of being at risk of failure, people break deadlines, refuse help, find more important things. Throughout her life, Brand searched for a formula for success and found it: "Act as if you are not capable of defeat!"