BOOKS - BUSINESS AND ECONOMICS - Квантовый скачок маркетинга. Если не внедрите это се...
Квантовый скачок маркетинга. Если не внедрите это сегодня, вашей компании не станет завтра - Раджаманнар Раджа 2021 EPUB | PDF Бомбора BOOKS BUSINESS AND ECONOMICS
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Квантовый скачок маркетинга. Если не внедрите это сегодня, вашей компании не станет завтра
Author: Раджаманнар Раджа
Year: 2021
Format: EPUB | PDF
File size: 11,5 MB
Language: RU

Modern marketing works in 4 dimensions: product, emotions, data, social networks. This book opens the 5th dimension - quantum marketing of the future - and answers the questions that marketers face today:- How to use continuous global changes to grow a company, and not adapt to it. - How will the ideas about consumer loyalty and advertising change in the very near future. - Why AI will become a new driving force for marketing and is it so difficult to implement it. - How blockchain will save the advertising budget and provide new data about the consumer in the world. where there will be no cookie.- How to highlight your brand in the continuous flow of information with the latest advances in neuroscience.- How to manage risk and budget in an era of crisis and why this is the best time to strengthen your brand.

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