In today's world, a good story solves everything. Stories drive opinion about products, brands and companies. Using the best performances of Jeff Bezos and the legendary TV series Breaking Bad, House of Cards, Game of Thrones, Young Dad, the author deconstructs the technique of creating exciting stories step by step and tells how you can put it into practice. Armed with this book, you can create scripts for speeches, write catchy advertising texts, stand out from the background of information noise and be remembered.