BOOKS - BUSINESS AND ECONOMICS - Digital Marketing Strategic Planning & Integration, ...
Digital Marketing Strategic Planning & Integration, 2nd Edition - Annmarie Hanlon 2022 EPUB SAGE Publications Ltd BOOKS BUSINESS AND ECONOMICS
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Digital Marketing Strategic Planning & Integration, 2nd Edition
Author: Annmarie Hanlon
Year: 2022
Number of pages: 480
Format: EPUB
File size: 10 MB
Language: ENG

An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies.The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy.

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