The whole world has moved online and never before have we consumed as much content as we do now. Advertising, cinema, TV shows, social networks, media - a huge amount of information is dumped on a person every minute, but how to make sure that it is your idea, it is your product that is remembered? No more waiting for inspiration and puzzling over the next post. This book will give you a working scheme for all occasions, no matter what you do. Idea Fuel is a simple framework that catalogs the brainstorming process and makes idea generation easy and versatile! All you need is to decide on the format and choose an accent, and the ideas will flow like a river!